Social Media Specialist jobs 2025

A social media specialist in hospitality is responsible for managing and enhancing the social media presence of hotels, resorts, and other hospitality establishments. Their duties include creating and curating engaging content, scheduling posts, interacting with followers, and responding to guest inquiries and feedback on social media platforms. They also analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. The goal of a social media specialist in hospitality is to increase brand awareness, foster online community engagement, and drive bookings and guest loyalty through compelling and interactive social media content.