Social Media Specialist jobs 2026
A social media specialist in hospitality is responsible for managing and enhancing the social media presence of hotels, resorts, and other hospitality establishments. Their duties include creating and curating engaging content, scheduling posts, interacting with followers, and responding to guest inquiries and feedback on social media platforms. They also analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. The goal of a social media specialist in hospitality is to increase brand awareness, foster online community engagement, and drive bookings and guest loyalty through compelling and interactive social media content.
Luxury Villa Bali
Social media & marketing specialist (performance-focused)
We are a boutique hospitality and property management company in Bali, established in 2010, managing a portfolio of high-performing villas and working with selected clients. Our focus is not just on content, but on performance. Social media is a key driver of visibility, brand positioning, and ultimately bookings. We are looking for someone who understands how to turn content into results.
Role overview
This role combines execution and leadership.
You will
- Manage social media for key clients directly.
- Work independently when needed.
- Guide and support the team with ideas, structure, and direction.
- Focus on growing performance, not just posting content.
Key responsibilities
Social Media Execution
- Plan, create, and publish content across platforms (Instagram, TikTok, etc.).
- Manage posting schedules and ensure consistency.
- Select and organize photo/video content that performs.
Performance & growth
- Track and improve performance (reach, engagement, clicks, conversions).
- Identify what works and double down on it.
- Adjust strategies based on results, not assumptions.
Content strategy & ideas
- Develop practical, executable content ideas.
- Adapt content for different platforms.
- Work with photographers, videographers, or team members to execute content.
Team & client management
- Work directly with key clients when needed.
- Guide and support team members with ideas and direction.
- Communicate clearly and manage expectations.
Collaboration
- Work with revenue and e-commerce teams to align content with performance.
Goals
- Support campaigns and promotions when required.
Requirements
- Proven experience managing social media accounts professionally.
- Strong understanding of Instagram, TikTok, and platform behavior.
- Ability to work independently and take ownership.
- Strong eye for content (photos, videos, captions).
- Ability to manage multiple accounts/projects at once.
- Comfortable working in a fast-paced, performance-driven environment.